Sell Your Home
Without an Agent
A comprehensive, step-by-step guide to pricing, marketing, and closing your home sale — written by a real estate professional who wants you to succeed.
12
In-Depth Guides
6–8%
Typical Commission Saved
Free
Consultation Available
Nationwide
Applicable in Any Market
About This Guide
Everything You Need to Know About FSBO
Selling your home without a listing agent — known as "For Sale By Owner" or FSBO — can save you thousands in commission costs. But it also demands careful preparation, smart pricing, effective marketing, and a solid understanding of contracts and negotiations.
This guide was written by Robert Clarke, a Realtor with Coldwell Banker Realty and a former systems engineer with a Master's degree from George Washington University. Robert's approach is straightforward: learn everything you can about the process, make the most informed decision possible, and know that expert help is available whenever you need it.
The Complete FSBO Guide
Everything you need to know about selling your home without an agent — from first steps to closing day.
Read GuidePros and Cons of FSBO
An honest look at the advantages and challenges of selling without a listing agent.
Read GuideIs FSBO Right for You?
The traits and circumstances that make a homeowner well-suited to sell on their own.
Read GuidePreparing Your Home for Sale
Decluttering, repairs, staging, and photography tips to maximize your home's appeal.
Read GuidePricing Your Property
How to research comparable sales, use online tools, and set a competitive price.
Read GuideMarketing Your Home
Listing descriptions, websites, social media, yard signs, and word-of-mouth strategies.
Read GuideShowings, Offers & Closing
Preparing for showings, evaluating offers, negotiating, and working with a title company.
Read GuideWhen to Hire a Professional
Recognizing the signs that it's time to bring an experienced agent into the process.
Read GuideCommon FSBO Mistakes
The most frequent errors FSBO sellers make and how to avoid them.
Read GuideFSBO Seller Checklist
A step-by-step checklist covering every phase of the FSBO selling process.
Read GuideFinal Tips for Success
Staying flexible, responsive, and emotionally grounded through the selling process.
Read GuideWorking With Buyer's Agents
How to navigate offers from agent-represented buyers and understand commission structures.
Read Guide
Your Guide
Meet Robert Clarke
Robert is a Realtor with Coldwell Banker Realty and a former systems engineer with a Master's degree from George Washington University. His engineering background gives him a methodical, data-driven approach to real estate — from pricing analysis to contract review.
This guide exists because Robert believes informed sellers make better decisions — whether they choose to go FSBO or decide to work with an agent. No pressure, no gimmicks. Just honest, expert guidance from someone who genuinely wants you to succeed.
"Whether you decide to sell on your own or work with an agent, the most important thing is that you make an informed decision. That's what this guide is here for."
Robert Clarke
Realtor · Coldwell Banker Realty
Not Sure Where to Begin?
Browse our frequently asked questions for quick answers, or schedule a no-obligation consultation with Robert to discuss your specific situation.